Comscore Inc (SCOR.O)

• 公司背景

comScore, Inc., incorporated on August 18, 1999, provides 

• data, metrics, products and services to clients in the media, advertising and marketing industries. 

The Company is a technology company that measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions (TVs) and desktop computers. 

Its technology measures consumer interactions with digital media, including Web sites, apps, video programming and advertising. 

Its platforms provide products organized around three lines of business, which include Audience Measurement Products & Services; Advertising Products & Services, and Enterprise Solutions. 

The Company’s customers include Internet-based companies, such as Microsoft, AOL, Google and Yahoo!, as well as companies in a variety of industries, including Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers, credit card issuers and consumer packaged goods companies.

Audience Measurement Products & Services

The Company’s audience measurement products provide independent, third-party measurement of the size, behavior and characteristics of Internet users across media types (video, mobile apps and Web sites) and multiple devices (including TVs, personal computers (PCs), smartphones and tablets). 

Its product offerings are built around its Media Metrix product (MMX), which is available in 44 markets. Its audience measurement products also include Video Metrix, Mobile Metrix, Plan Metrix and Ad Metrix.

Media Metrix Multi-Platform (MMX MP) provides a view of digital consumer behavior across desktop computers, smartphones and tablets and is available in the United States, the United Kingdom, Spain, Canada, and seven additional markets. 

Its Video Metrix Multi-Platform (VMX MP) launched as a beta product in the United States, providing a program-level view of the video or TV audience across digital platforms, including desktop, smartphone, tablet and over-the-top devices. The customers can access current and historical data and analyze this data around the clock through its online portal, My Metrix.

Advertising Products & Services

The company’s advertising products combine the information gathered from its comScore Census Network with the vertical industry of comScore analysts to deliver digital media analytics, including the measurement of online advertising effectiveness, customized for specific industries. Its advertising products include the AdEffx suite and Media Planner 2.0 , which provide a solution for developing, executing and evaluating online advertising campaigns across multiple platforms, including television, Web (display and video) and mobile (smartphones and tablets).

The Company’s advertising service is Validated Campaign Essentials (vCE). comScore vCE, which provides digital media analytics about validated impressions, ads that are actually seen, shown in safe content and delivered to the target audience. vCE provides the option of real-time data delivery to allow advertisers to adjust their campaigns. vCE provides analytics about advertising campaigns to ad buyers and also offers Validated Media Essentials (vME) to advertising sellers, allowing them to evaluate their advertising inventory.

The Company’s Industry Trust activates comScore metrics-Non human traffic data, Media Metrix rankings, vCE viewability metrics, and demographics-directly in programmatic trading platforms. Industry Trust allows media buyers the ability to conduct traditional and programmatic buys based on the same set of trusted metrics. Industry Trust also supports ad sellers providing a mechanism for publishers to distinguish themselves on programmatic platforms.

Enterprise Solutions

The Company’s enterprise solutions center on Digital Analytix (DAx), its SaaS-based product for digital media businesses. The Digital Analytix integrates a client’s digital media data from multiple sources, including Web, mobile, video and social media interactions. Its data architecture provides clients with a business intelligence tool for digital media analytics which can also be integrated with additional data from third-party providers and internal systems used for tasks, such as customer relationship management (CRM). Customers can access DAx data sets and reports at any time via a secure online interface.

The Company competes with Nielsen, DoubleClick, Atlas, Kantar, Harris Interactive, Ipsos, Synnovate, GFK, DoubleVerify, Integral Ad Science, MOAT, WhiteOps, Toluna/Nurago, DataLogix, Context Web's Aperture, Ipsos OTX, Dynamic Logic, Insight Express and Marketing Evolution, Arbitron, Rentrak and Taylor Nelson Sofres, Effective Measures, Gemius, Compete Inc., Google, Inc., Hitwise, Quantcast, Visible Measures, Omniture, Coremetrics, WebTrends, Accenture, HP, Pivotal, HortonWorks, Cloudera, Terradata, Manhattan Research and The Now Factory.

這公司的產品及服務是建立在數位經濟上,很特別, 
很值得台灣媒體出版相關行業觀摩.
我覺得台灣應該發展數位分析大數據行業, 

我看產業主要興趣方向是能為台灣帶來轉型契機的新興產業, 當然其中用很多工具和方法.
我喜歡分析新的行業, 有潛力的新行業.

• 營收是成長大增 
• 2013 usd$ 7600 萬
• 2014 usd$ 9000萬
• 2015 上半年 usd$ 9100萬

• 每股盈餘 不太理想,
• 2013  0.005
• 2014 -0.078
• 2015 上半年 0--0.119

這行初看, 管理能力才是重點. 但新產業新公司的願景不是在短期的投資價值,而是長遠的的產業願景.  其實不上市, 往往比較好, 上市 如果老闆又沒什麼能力, 到後來實在很難看

REVENUE & EARNINGS PER SHARE

		Revenue*	Earnings Per Share**
FY 2015	Jun '15	91.41	-0.119
	Mar '15	87.33	-0.217
FY 2014	Dec '14	90.10	-0.078
	Sep '14	82.14	-0.097
	Jun '14	80.01	-0.095
	Mar '14	76.90	-0.023
FY 2013	Dec '13	76.50	0.005
	Sep '13	71.61	-0.002
	Jun '13	69.91	-0.012
	Mar '13	68.85	-0.059

*Note: Units in Millions ofU.S. Dollars

**Note: Units in U.S. Dollars

• 獲利能力

PROFITABILITY RATIOS

	Company	industry	sector
Gross Margin (TTM)	70.31	49.96	39.96
Gross Margin - 5 Yr. Avg.	68.65	68.53	40.37
EBITD Margin (TTM)	5.03	--	--
EBITD - 5 Yr. Avg	8.43	28.19	20.32
Operating Margin (TTM)	-6.90	-69.46	10.23
Net Profit Margin (TTM)	-5.14	-72.28	7.98
Net Profit Margin - 5 Yr. Avg.	-3.24	16.88	9.46