Groupe SEB is a French corporation, provide kitchen appliance, cookware.
The strategy of Groupe SEB is unique. Against consumerism,they advocate to eb repairable .
Products to be repairable for many years, and for our customers to keep them for a long time. “That is the opposite of competitors’ strategies, which include quick obsolescence and throw-away products that have to be bought again every couple of years. We bet on the long term loyalty of our product users.
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